In the ever-evolving realm of digital marketing, keeping up with the latest search engine optimization (SEO) trends is critical to staying ahead of the game. One of Google’s newest features, “Discover,” offers a unique opportunity for website owners to drive traffic to their sites – but only if they optimize their content accordingly. In this article, we’ll explore what Google Discover is, why it matters, and how to optimize your website to make the most of this feature.
What is Google Discover?
Google Discover is a feature that allows users to see content recommendations based on their search history and other online behavior. Essentially, it’s a personalized feed of content that appears on a user’s Google mobile app or Google.com homepage. The content is tailored to a user’s interests and habits, so the more Google learns about a user, the more relevant the content it displays will become.
Why Does Google Discover Matter?
Google Discover matters because it presents a significant opportunity for websites to drive traffic to their pages. When a user clicks on a recommended article or video, they are redirected to the source – meaning that savvy website owners can increase their visibility and potentially gain new followers, subscribers or customers.
How to Optimize Your Website for Google Discover
1. Use High-Quality Images
Since Google Discover relies heavily on visual content, it’s crucial to use high-quality images that are visually compelling. Instead of using stock photos, use original images or graphics that capture the user’s attention. Additionally, ensure that your images are well-lit, properly framed, and relevant to the topic you’re discussing.
2. Create Engaging Headlines and Subheadings
Your headlines and subheadings should be attention-grabbing and reflect the tone of your article or post. Avoid using clickbait-style headlines that mislead users – instead, be straightforward and honest about the content of your page. Additionally, using tags that help categorize your content can help Google display your content to the right audience.
3. Use Relevant Keywords
To increase your chances of being recommended by Google Discover, make sure that you’re using relevant keywords throughout your content. This will help Google’s algorithm identify your content as a relevant result for user searches. However, avoid “keyword stuffing” – overusing keywords in a way that negatively impacts readability and user experience.
4. Stick to a Consistent Frequency and Style
Consistency is key when it comes to Google Discover – you should aim to post content consistently and in a similar style. This helps Google’s algorithm understand what kind of content you produce and what audience to recommend it to. Additionally, posting regularly will ensure that you stay top-of-mind for users who may be interested in your content.
5. Optimize Your Content for Mobile
Since Google Discover appears primarily on mobile devices, it’s essential to ensure that your website is optimized for mobile viewing. Mobile-friendly design and streamlined content can help make your website more accessible and user-friendly on smaller screens.
6. Provide Value
Ultimately, Google Discover recommends content that is valuable and relevant to its audience. The more your content provides information, entertainment, or other forms of value to users, the more likely it is to be recommended. So, ensure that each piece of content you produce provides some form of value to the user, whether that’s helpful tips, interesting insights, or entertainment.
Q: How do I know if my website is being recommended by Google Discover?
A: You can monitor your website’s performance using Google Analytics. Look for an increase in “discovery” traffic to your website, which refers to clicks from Google Discover.
Q: Can I pay to be recommended by Google Discover?
A: No, Google Discover is an organic feature that cannot be influenced by paid advertising.
Q: Do I need to have a mobile app to be featured on Google Discover?
A: No, you do not need to have a mobile app to be recommended by Google Discover. However, ensuring that your website is mobile-friendly is essential.
Q: Can I see what my Google Discover feed looks like to other users?
A: No, each user’s Google Discover feed is personalized based on their interests and search history.
Q: How often should I post new content to optimize for Google Discover?
A: Aim to post new content at least once a week – this can help Google’s algorithm understand what kind of content you produce and what audience to recommend it to.