How to perform a competitive analysis for SEO

If you are running an online business, then performing a competitive analysis for SEO is a must-do for the success of your business. It’s important to know what your competitors are doing to attract traffic to their websites and what keywords they are ranking for.

In this guide, we will explore the steps involved in performing a competitive analysis for SEO and provide you with key tips on how to outperform your competitors.

Step 1: Identify Your Competitors

The first step of a competitive analysis is to identify who your competitors are. You can do this by simply searching on Google. Type in the keywords that your website targets and see which websites appear in the search results.

Once you have identified your most direct competitors, make a list of their websites and gather as much information as you can about them. This will include their domain authority, the number of backlinks they have, their social media presence, and their content strategy.

Step 2: Analyze Your Competitors’ Keywords

Once you have identified your competitors, the second step is to analyze the keywords they are targeting. This can be done by using tools such as SEMrush or Ahrefs, which provide you with a list of your competitors’ keywords, the search volume of those keywords, and their ranking positions.

This information will be crucial in identifying the keywords that your competitors are targeting and their keyword strategy. Once you have this information, you can create a content strategy that targets the keywords your competitors are ranking for.

Step 3: Analyze Your Competitors’ Backlink Profiles

Backlinks are an essential aspect of SEO, and they play a significant role in determining the ranking of your website. Analyzing your competitors’ backlink profiles will give you insight into the kind of quality and quantity of backlinks they have.

You can use tools such as Ahrefs, Moz, or Majestic to analyze your competitors’ backlinks. With these tools, you can see the number of backlinks, the quality of the backlinks, and the websites that are linking to them.

This information will be useful in developing a link-building strategy that outperforms your competitors.

Step 4: Analyze Your Competitors’ Content Strategy

Content is king, and your website’s content will determine the relevance and authority of your website. Analyzing your competitors’ content strategy will allow you to identify the kind of content they are creating, the topics they are covering, and the quality of their content.

You can use tools such as Buzzsumo or Ahrefs to analyze the content that your competitors are creating. This will allow you to identify the gaps in their content and develop a content strategy that addresses those gaps.

Step 5: Analyze Your Competitors’ Social Media Presence

Social media is an essential aspect of online marketing, and analyzing your competitors’ social media presence will allow you to identify the kind of social media platforms they are using, the kind of content they are posting, and the engagement they are getting.

You can analyze your competitors’ social media presence by following their social media profiles, tracking their followers, and analyzing their engagement rates.

Step 6: Develop Your Competitive Strategy

Once you have analyzed your competitors’ SEO strategies, it’s now time to develop an SEO strategy that outperforms theirs. Use the information you have gathered to identify the gaps in their strategies and develop a plan that takes advantage of those gaps.

Your competitive strategy should include a strong content strategy, a link-building strategy that targets the high-quality sites your competitors are linking to, and a social media strategy that targets the platforms your competitors are not using.


Q: How long does a competitive analysis take?

A: A competitive analysis can take anywhere from a few hours to several days, depending on the amount of information you need to gather and analyze.

Q: How often should I perform a competitive analysis?

A: You should perform a competitive analysis at least once a year or whenever you notice a significant shift in your competitors’ SEO strategy.

Q: How do I know if my competitive strategy is successful?

A: You can measure the success of your competitive strategy by monitoring your website’s ranking positions, traffic, and engagement rates. If these metrics improve, then your strategy is successful.

In conclusion, performing a competitive analysis for SEO is crucial for the success of your online business. By analyzing your competitors’ SEO strategies, you can develop a plan that outperforms theirs and gain a competitive edge in your industry. Use the steps outlined in this guide and the FAQs to perform a successful competitive analysis.

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