How to measure your ROI on SEO

How to Measure Your ROI on SEO

Search engine optimization (SEO) is the practice of optimizing your website to improve its ranking on search engine results pages. SEO is vital for any online business or website as it helps to drive traffic, leads, and conversions. However, it can be challenging to measure the ROI on SEO, especially if you don’t know where to look. In this article, we will share with you the key metrics that you should be measuring and how to calculate your ROI on SEO.

Key Metrics to Measure Your ROI on SEO

Organic Traffic

Organic traffic is the number of visitors that come to your website from search engines like Google, Bing, or Yahoo. It is one of the key metrics to measure your SEO success as it shows how well your website is performing on search engines.

To measure your organic traffic, you need to use a web analytics tool like Google Analytics. Once you have installed the tracking code, navigate to the acquisition section and select the overview. Here, you will see the number of visitors that come to your website from organic search. You can also analyze your organic traffic by country, device, or source.

Keyword Rankings

Keyword rankings are another essential metric to measure your SEO success. It shows how well your website is ranking for specific keywords that you are targeting. The higher your ranking, the more visibility your website will get on search engines, and the more likely you will attract organic traffic.

To track your keyword rankings, you need to use a keyword rank tracker tool like SEMrush or Ahrefs. These tools will show you how well your website is ranking for specific keywords, what your competitors are doing, and which keywords have the highest search volume.

Conversion Rate

Conversion rate is the percentage of website visitors that take a specific action on your website, such as filling out a contact form, subscribing to a newsletter or making a purchase. It is a crucial metric to measure your ROI on SEO as it shows how many leads, prospects or customers you are generating through your SEO efforts.

To track your conversion rate, you need to have tracking goals set up in your Google Analytics account. You can set up goals based on specific actions that you want your visitors to take on your website. Once you have set up the goals, you can track the number of conversions, conversion rate, and conversion value.


To calculate your ROI on SEO, you also need to know how much you are spending on your SEO efforts. SEO can be time-consuming and expensive, especially if you hire an SEO agency or consultant to help you. You need to track all the expenses related to your SEO efforts, including content creation, link building, keyword research, and reporting.


Q: How long does it take to see results from SEO?

A: SEO is a long-term strategy and can take several months to see significant results. However, you may start seeing some improvements in your organic traffic, keyword rankings, and conversion rate within a few weeks or months of implementing your SEO strategy.

Q: Should I do my SEO or hire an agency?

A: It depends on your budget, skills, and resources. SEO can be a complex and time-consuming process, and it requires expertise in keyword research, content creation, link building, and technical SEO. If you have the resources and expertise to handle your SEO efforts, you can do it yourself. However, if you want to achieve faster and more significant results, you may want to consider hiring an SEO agency.

Q: How much should I spend on SEO?

A: The amount you spend on SEO depends on your budget and goals. SEO can be costly, especially if you hire an agency or consultant to help you. However, it’s essential to invest in SEO if you want to drive organic traffic, leads, and conversions to your website. You should consider the long-term benefits of SEO and set a budget that you can afford.

Q: Can SEO help me rank for any keyword?

A: No, not all keywords are equal, and some are more challenging to rank for than others. You need to conduct thorough keyword research and analyze the competition for each keyword. You should target keywords that have high search volume, low competition, and relevance to your business.

In conclusion, measuring your ROI on SEO is essential to understand the effectiveness of your SEO efforts. You need to track your organic traffic, keyword rankings, conversion rate, and expenses related to your SEO efforts. With these metrics, you can calculate your ROI on SEO and adjust your strategy to achieve better results.

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