The benefits of broken link building for SEO

Broken link building is a strategy used by many SEO experts to drive traffic and improve their site’s ranking. The basic concept is to reach out to webmasters who are linking to broken pages on their site, and suggest that they replace the broken link with a link to your site. This technique is highly effective for increasing your site’s authority, improving your search engine ranking, and driving more traffic to your website.

The Benefits of Broken Link Building for SEO

1. Improved search ranking: Broken link building can significantly improve your site’s search engine ranking by increasing the number of high-quality external backlinks to your site. This technique allows you to acquire relevant external links, which Google and other search engines consider to be an important ranking factor.

2. More traffic: When you acquire new external backlinks through broken link building, you also get more referral traffic. When webmasters replace broken links on their sites with links to your site, people who click on those links will be directed to your site.

3. Stronger relationships: Another important benefit of broken link building is that it helps you build relationships with other webmasters. When you reach out to them and suggest that they replace a broken link with a link to your site, you’re showing your genuine interest in their site. This can lead to fruitful partnerships and collaborations in the future.

4. Improved website usability: Broken link building also helps to improve website usability. When you reach out to webmasters to suggest that they replace a broken link, you’re helping them by pointing out the error. This creates a better user experience for their site visitors.


Q: What is a broken link?

A: A broken link is a link that points to a page that does not exist, either because the page has been deleted or because the URL has changed.

Q: How do I find broken links?

A: There are several tools you can use to find broken links. Some popular options include Ahrefs Site Explorer, Majestic, and SEMrush. These tools can help you identify broken links on your own site, as well as on external sites that you want to target.

Q: How do I approach webmasters about broken links?

A: When you find a broken link on a website, you can usually find the webmaster’s contact information on the site. Reach out to them via email or social media, and let them know that you’ve noticed a broken link on their site. If you have relevant content on your own site that could serve as a replacement for the broken link, suggest that they replace the link with a link to your site.

Q: How many broken links should I target?

A: There is no one-size-fits-all answer to this question, as it depends on the size and scope of your SEO strategy. Some experts recommend targeting a few broken links at a time, while others suggest targeting as many as possible. Ultimately, the goal is to acquire high-quality external backlinks that are relevant to your site’s content and audience.

Q: Is broken link building ethical?

A: Yes, broken link building is an ethical and legitimate SEO strategy when used correctly. The goal is to improve website usability and provide valuable content to site visitors. However, like any other SEO strategy, it can be abused if done improperly. It’s important to focus on acquiring high-quality, relevant external backlinks and to approach webmasters in a respectful and professional manner.


Broken link building is an effective technique for driving more traffic and improving your site’s search engine ranking. While it requires time and effort to identify broken links and reach out to webmasters, the benefits can be substantial. By acquiring high-quality external backlinks and building relationships with other webmasters, you can create a better user experience for your site visitors and improve your overall online presence.

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